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| special report
Technology Reigns in Stuttgart
Elero finds overwhelming intertrest at the bust R+T show.
Every three years organizers of the R+T trade show in Stuttgart,
Germany, stage what definitely is the greatest show on Earth in window
coverings technology. More than 50,000 visitors came from nearly 100
countries to brush up on the latest in systems technology as well as
related fabrics and materials to cover, shade and insulate windows of
all sizes. The comprehensive product range included practically all
existing systems ranging from the highly popular European rolling
shutter systems (this is where the “R” in R+T came from, the “T” is for
doors) to a wide range of interior fabrics and systems. Roller screen
materials, which are very popular in the North American market, were
well represented by U.S. companies such Phifer and Mermet.
Unlike the other huge German show, Heimtex, which focuses
heavily on fabric fashions, R+T is predominantly technology.
Traditionally, exterior window coverings have dominated this show due
to their popularity in continental Europe. Although shutters and
awnings are still very well represented, over the years interior window
coverings have taken an ever larger share of the market. This also was
more obvious this year than in the previous show three years ago. At
least half of the 545 exhibitors were offering products relating to
interior window coverings.
Motorization attracted a lot on interest this year.
Elero was among the main attention getters. The company’s bright orange
colors immediately attracted the eye when entering the main exhibit
halls. Many a visitor enjoyed the warm welcome offered by the Elero
hostesses in their unmistakable Elero appearance. During the entire
five days of the event the company’s booth literally resembled a
beehive of activity. As Elero Florida sales manager Adrian Lemon put
it: “We have so many customers here I hardly have time to sell.”
The new line of tubular motors and controls that
Elero introduced at the show initiates a new era for the tubular
motors. With its line of very compact, high-performance motors and
state-of-the-art controls, Elero is ready to meet the growing demand
for motorization worldwide.
With more than 50 percent of the show visitors
coming from outside Germany, and a large percentage from outside
Europe, this was a truly international event. The next R+T, in 2009,
promises to be even bigger. The international market is growing rapidly
as is the market in the United States. The new ITec-controlled motors
for roller shades and lift systems, which were developed for the North
American market, offer fabricators and installers new opportunities for
growth. More and more companies are looking for Elero, “Where Quality
Counts.”
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